Oscars 2011 – Livia Firth unveils the first ever Fairtrade Fairmined Ecological jewellery – a collaboration between CRED Jewellery and Anna Loucah

Posted by CRED Jewellery on Monday, February 28, 2011


Livia Firth ethical Oscars Jewellery
When we started CRED jewellery we had the aim of creating Fairtrade gold and the dream that one day it would be worn on the red carpet, roll on ten years and mission accomplished.
CRED is delighted that Livia Firth wore the first ever Fairtrade Fairmined Ecological gold jewellery at the Oscars 2011 ceremony, as part of her Green Carpet Challenge. Livia shows one more time that fashion can be altogether desirable and guilt free with a delightful set designed and hand-made by goldsmith Anna Loucah in collaboration with CRED Jewellery.
The jewellery is the first in the world to be stamped as Fairtrade Fairmined Ecological. Created with Oro Verde gold from Colombia – the world’s only source of Fairtrade Fairmined Ecological gold – and featuring 35cts of gorgeous traceable Aquamarines from a community mine in Zambia and Jeweltree diamonds from the Liqhobong Women Miners Cooperative in Lesotho.

‘We associate gold with love and beauty but there is often nothing beautiful about the way that gold is produced. Tens of millions of small-scale gold miners risk their lives in often appalling conditions and get a raw deal for their strenuous efforts. There is a real need for consumers to demand higher standards when they purchase gold and they can do this by getting behind this new and important initiative.’ Livia Firth

Other Collections available from CRED Jewellery.


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